AFRUS allows you to have a report on each of your campaigns, you will be able to obtain the behavior metrics depending on a selected time filter.
1. What Kind of Metrics can I see:
|Lead Conversions||Any registration made using an AFRUS form|
|One-off donations||All approved one-time donations|
|Recurring Donations||All old recurring donations successfully cashed|
|Charges made||The accumulated amount of the collections of the recurrences|
|New subscriptions||New recurring donors|
|Cumulative total||Accumulated amount of your one-time and recurring donations|
|Abandoned Donors||Warm leads, with the intention of donating without completing the donation process.|
|Form performance||Conversion comparison for each form that is part of the campaign.|
|Latest Conversions||List of last donors of your campaign|
Remember that the result varies depending on the date filter is chosen:
2. The metric boxes show you in numerical figures the result of your campaign collection:
3. You can also export donor list files (last conversions) or abandoned donors of your campaign by clicking the blue EXPORT button:
4. Then, you must select the file of your download and click on EXPORT:
5. Finally, go to the DOWNLOADS section to download the file to your desktop.